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If 2022 was the year Telugu cinema (Tollywood) conquered the global box office with RRR and KGF 2 , then was the year it cashed that cultural cheque. Last year wasn’t just about movie collections; it was about how those movies seeped into our wardrobes, our vacations, our diets, and our party playlists.
As we move into 2024, one thing is clear: In the Telugu states, you don't just watch the movies. You live them. What was your biggest lifestyle change inspired by a 2023 Telugu movie? Let us know in the comments below!