But the soul of Zoom Qartulad remains stubbornly analog. It is not about the software. It is about the refusal to be silenced. In a world that pushes for efficiency, brevity, and mute buttons, Georgians have taken a cold corporate tool and injected it with warmth, wine, and wonderful, glorious noise.
Gaumarjos, Zoom Qartulad. Nini Kapanadze is a Tbilisi-based writer covering the intersection of technology, folklore, and fermented grapes.
When the pandemic forced this ritual online, Georgians refused to let the app dictate the rules. They hacked it.