This is where Sabina Banzo enters the chat.
And that’s okay. Because you don’t need to be complete. You just need to cook dinner.
If you’ve been on Spanish-speaking social media in the last year, you’ve seen the meme. You’ve felt the existential crisis wrapped in domesticity. The phrase hits you like a cold draft from the freezer: “Ya tengo mi airfryer… ahora qué.” Ya tengo mi airfryer- -ahora que - Sabina Banzo...
And then… silence.
Now go make some patatas bravas. And when the timer beeps, ask yourself: What’s next? Not for the fryer. For you. ¿Te ha pasado? ¿Compraste algo que creíste que cambiaría tu vida y luego te quedaste con el "ahora qué"? Cuéntame en los comentarios. This is where Sabina Banzo enters the chat
Ya tengo mi airfryer… ¿Ahora qué? (Lecciones de Sabina Banzo sobre la ansiedad y el brillo)
The void stares back. The airfryer sits there, powerful and mute, asking: “What is your purpose?” You just need to cook dinner
Banzo argues that we don’t actually want the crispy french fries. What we want is certainty . We want control . We want to believe that the next purchase will be the one that organizes our life, saves us time, and makes us the person we swore we’d be in January.
You still have to decide what to do with it.
And that, my friend, is the horror. The “ahora qué” is not about the appliance. It’s about the terrifying freedom of having the tool but lacking the direction. It’s about realizing that no object will ever rescue you from the need to make a choice.
It’s funny because it’s true. We spend weeks—sometimes months—obsessing over the purchase. We watch the unboxing videos. We compare the liters, the watts, the presets. Finally, the cardboard box arrives. We place the sleek, basket-shaped deity on our countertop. We touch its digital screen.