PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Despite the initial mischief, Vanessa's naughty adventure turned out to be a delightful surprise for everyone involved. From that day on, her friends affectionately referred to her as the "Funhouse Queen."
One sunny afternoon, Vanessa decided to sneak into the local park's abandoned funhouse. The rickety structure had been closed for years, but Vanessa was curious about its secrets. She climbed through a broken window and found herself in a dimly lit room filled with dusty carnival games. vanessa naughty
As she explored the funhouse, Vanessa stumbled upon an old, mysterious-looking lever. Without hesitation, she pulled it, and the room was filled with a loud, cartoonish "BOOP-BOOP-BOOP" sound. Suddenly, the floor began to shake, and Vanessa found herself sliding down a hidden slide. She climbed through a broken window and found
The kids arrived soon after, and they were thrilled to find the party already in full swing. Vanessa, feeling a bit sheepish, joined in the fun and helped the kids enjoy the rest of the celebration. Suddenly, the floor began to shake, and Vanessa
She emerged into a bright, colorful room filled with balloons and confetti. A sign above the room read: "Surprise Party!" Vanessa had accidentally triggered a surprise celebration for a group of kids who were supposed to arrive later that day.
Vanessa was known for her mischievous grin and her ability to get out of (or into) just about any situation. Her friends often joked that she had a knack for finding trouble, but they also admired her fearless spirit.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
