I’ve been revisiting , and it remains one of the most comprehensive frameworks for understanding the "why" behind the "how."
#SocialMediaMarketing #TutenAndSolomon #SAGEPublications #MarketingStrategy #ConsumerBehavior #DigitalMarketing I’ve been revisiting , and it remains one
Marketing students, new social media managers, or brand strategists who want to move beyond "viral chasing." I’ve been revisiting
Have you used this text? What’s your go-to academic resource for social strategy? new social media managers
“Social media is not a broadcast channel. It is a zone of co-created value.”
📚 Essential Read: Why Tuten & Solomon’s “Social Media Marketing” (2020) Still Defines the Game
Looking for a strategic, textbook-level foundation in social media marketing—not just trending hacks?