The Cuphead Show- Online
The bestselling book that transformed over a million businesses is bigger and better than ever
In 2017, Dave Ramsey called Building a StoryBrand the most effective framework for cutting through digital noise. Today, that noise is louder than ever, making the power of story more crucial than ever.
The proof? Over 1 million copies sold and global brands like TREK, TOMS, and The Economist using it to drive growth. Storytelling captures attention, transforms customers’ lives, and fuels business growth.
Now, Building a StoryBrand 2.0 elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than ever: the power to be heard.
• 10,000 more words of step-by-step marketing help
• Updated examples and fresh stories
• New tools to simplify your marketing
The game’s painstaking hand-drawn frames (inspired by Fleischer Studios and Ub Iwerks) are impossible to replicate on a TV budget. So the show opts for spirit over fidelity. The limbs still bend like wet noodles, the backgrounds pop with vintage grain, and characters frequently freeze in exaggerated poses. It’s not as fluid as the game, but it’s alive . The animators understand the vocabulary of old cartoons: wavy lines for panic, stars for a KO, and that wonderful habit of characters folding into accordions when squashed.
A bowl of cereal, no expectations, and the willingness to say “Why did that just happen?” out loud.
When Cuphead the video game launched in 2017, it was hailed as a masterpiece of agony and art—a run-and-gun gauntlet wrapped in 1930s rubber-hose animation. So when Netflix announced The Cuphead Show in 2019, fans braced for disappointment. How do you translate a game famous for brutal difficulty into a family cartoon?
Surprisingly: by not taking itself seriously at all.
Set on the whimsical, demon-infused Inkwell Isles, the series follows two anthropomorphic teacup brothers—the impulsive, gambling-addicted Cuphead and the cautious, sensible Mugman. Their adoptive grandfather, Elder Kettle, tries (and fails) to keep them out of trouble. Meanwhile, the devilishly charismatic Devil schemes to collect Cuphead’s soul—because, as the pilot reminds us, Cuphead did lose a bet at a casino. The difference? The show rarely dwells on that debt. Instead, it’s a classic “troublemaker vs. straight man” dynamic, with slapstick chases, mistaken identities, and fourth-wall winks.
★★★½ (Great for ages 7–107, if you enjoy old-school cartoon nonsense)
The Cuphead Show is not the video game. It’s a Saturday morning cartoon that fell through a time warp from 1932, drunk on jazz and slapstick. Does it honor the source material? In animation and attitude, yes. In stakes? Not really. But that’s okay. Not every cup needs to be filled with dread. Sometimes you just want to watch two porcelain brothers accidentally start a wrestling league, fight a sentient blob of cartoon cheese, and outrun the Devil to a ragtime beat.
“By using the StoryBrand technique, we’ve been able to increase our extra product sales by about 12.5% just in the last few months.”
“I’ve won over $200k of contracts with the StoryBrand Framework.”
“Our [church] building campaign wasn’t going so great. About a year in, we restarted the campaign using the StoryBrand framework, did 3 big end of year giving days, and brought in about $2mm over projected needs to finish out the project.”
“This book landed me my first $1,600 client. It taught me how to tell my story in a way that got clients to engage with me.”
“We had a lot of internal messaging issues to work through and the StoryBrand framework was EXACTLY what we needed! We wrote our scripts about six months ago and just launched a brand new website on Monday. The impact has been IMMEDIATE! We are so thankful!”
Choose your favorite format: Hardcover, e-book, or Audiobook.
Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the author of multiple best-selling books such as How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand.
He’s consulted with thousands of companies to help them clarify their messaging and grow their businesses, including some of the world’s top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy.
Companies all over the world now use the StoryBrand Framework to create better websites, elevator pitches and marketing collateral.
The game’s painstaking hand-drawn frames (inspired by Fleischer Studios and Ub Iwerks) are impossible to replicate on a TV budget. So the show opts for spirit over fidelity. The limbs still bend like wet noodles, the backgrounds pop with vintage grain, and characters frequently freeze in exaggerated poses. It’s not as fluid as the game, but it’s alive . The animators understand the vocabulary of old cartoons: wavy lines for panic, stars for a KO, and that wonderful habit of characters folding into accordions when squashed.
A bowl of cereal, no expectations, and the willingness to say “Why did that just happen?” out loud. The Cuphead Show-
When Cuphead the video game launched in 2017, it was hailed as a masterpiece of agony and art—a run-and-gun gauntlet wrapped in 1930s rubber-hose animation. So when Netflix announced The Cuphead Show in 2019, fans braced for disappointment. How do you translate a game famous for brutal difficulty into a family cartoon? It’s not as fluid as the game, but it’s alive
Surprisingly: by not taking itself seriously at all. When Cuphead the video game launched in 2017,
Set on the whimsical, demon-infused Inkwell Isles, the series follows two anthropomorphic teacup brothers—the impulsive, gambling-addicted Cuphead and the cautious, sensible Mugman. Their adoptive grandfather, Elder Kettle, tries (and fails) to keep them out of trouble. Meanwhile, the devilishly charismatic Devil schemes to collect Cuphead’s soul—because, as the pilot reminds us, Cuphead did lose a bet at a casino. The difference? The show rarely dwells on that debt. Instead, it’s a classic “troublemaker vs. straight man” dynamic, with slapstick chases, mistaken identities, and fourth-wall winks.
★★★½ (Great for ages 7–107, if you enjoy old-school cartoon nonsense)
The Cuphead Show is not the video game. It’s a Saturday morning cartoon that fell through a time warp from 1932, drunk on jazz and slapstick. Does it honor the source material? In animation and attitude, yes. In stakes? Not really. But that’s okay. Not every cup needs to be filled with dread. Sometimes you just want to watch two porcelain brothers accidentally start a wrestling league, fight a sentient blob of cartoon cheese, and outrun the Devil to a ragtime beat.
