Then he whispered: “So I’m not asking you to approve a new liner. I’m asking you to tell my daughter where ‘away’ goes. Let’s show her it’s not a landfill. It’s a future.” The CEO, a hardened 30-year veteran, didn’t ask about profit margins. She simply said:
No, not that. The 3-B’s: Background, Benefit, Big picture. talk like ted carmine gallo pdf
His colleague, Mira, slid a dog-eared copy of Talk Like TED across the table. “Read page 72,” she said. “Do it the Gallo way.” Then he whispered: “So I’m not asking you
Inspired by Carmine Gallo’s Talk Like TED (9 Public-Speaking Secrets) It’s a future
Surprise the brain. Make numbers emotional. The Next Morning – The Boardroom Leo trashed 40 slides. He kept seven.
Don’t list features. Tell a story with a hero, obstacle, and resolution.