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Boredom used to be the crucible of creativity. When you were bored in the 1980s, you drew comics, built forts, wrote songs, or stared at the ceiling and had a profound thought. Boredom forces the brain to generate its own stimuli.

This is not a failure of creativity. It is a fundamental shift in the nature of what entertainment is. To understand why we feel this way, we have to look back at the arc of media—from the campfire to the cloud—and ask a difficult question: When content becomes infinite, what happens to meaning? For most of human history, entertainment was an event . It was scarce, ritualistic, and deeply communal. Porn.Stars.Like.it.Big.-.Sadie.West.-.Keep.It.In.The.Pants

This was the era of the "Long Tail"—the business model that realized there is profit in selling one copy of a million different songs, rather than a million copies of one song. Boredom used to be the crucible of creativity