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As franchise fatigue set in, studios realized that an Oscar-winning actress over 50 cost less than a Marvel lead but delivered guaranteed prestige, craft, and a built-in older audience. For a mid-budget film ($20-40 million), a star like Viola Davis or Michelle Yeoh was the ultimate asset: bankable but not bloated.

For decades, the arithmetic of Hollywood was brutally simple: a man’s career peaked in his 40s and 50s; a woman’s expired at 35. The "aging curve" was a cliff. Actresses over 50 were relegated to three archetypes: the wise grandmother, the embittered spinster, or the comic relief. They were the supporting cast to a younger woman’s journey or a man’s midlife crisis.

The curtain is rising on the third act. And it turns out, the third act is the best one.