That night, Rodrigo burned all his originals. He kept only the photocopies. He framed the avocado stain. He sold the framed avocado stain to a collector from Polanco for three thousand dollars. The collector didn't understand it. He said it "reminded him of a Rothko."
He invented a new currency: the Neza-Yen . It was a photocopy of a photograph of a drawing of a peso, with his own face over the Aztec calendar. He paid his landlord with three Neza-Yens and a jar of pickled nopales. The landlord, confused by the conceptual weight, accepted the nopales and threw away the Yens. el arte de vivir del arte felipe ehrenberg PDF
He opened an exhibition called "The Art of Living Off Nothing" inside a condemned telephone booth on Insurgentes Avenue. The pieces were small: a bus ticket annotated with a philosophical thought, a photograph of an empty tortilla package, a recording of his stomach growling at 3 AM. He didn't sell a single piece. But a German tourist, confused by the traffic, gave him 200 pesos for directions to the Frida Kahlo museum. Rodrigo considered this a performance sale. That night, Rodrigo burned all his originals
It read: "This is the first day I have not worried about living off art. Therefore, this is the first day I have truly made art." He sold the framed avocado stain to a