Most marketers tell you to go where it’s easy — small niches, low competition.

You can use this as a blog post, email draft, or social media thread. What I Learned from Ben Settle’s Email Players Issues 1–15 (The “Uncomfortable” Education)

Stop obsessing over conversion rates. Start obsessing over “screenshot and send to a colleague” rates. 3. The “Inbox Interruptus” Pattern (Issue #5) Issues #5–7 cover what Settle calls the “Inbox Interruptus” pattern — his framework for writing emails that get opened even when people are busy.

It’s for the tired business owner who knows the tactics work but has been afraid to use them.